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Videos

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023
Authors: Celine Llanta, Marie Bruder
Company: British Broadcasting Corporation (BBC)
October 5, 2023
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Citation

Llanta and Bruder (2023a, October 05). One size doesn't fit all. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all-12224


Videos

Write to include!

How inclusive writing can improve your market research efforts.

Catalogue: Congress 2023
Author: Bel Kerkhoff-Parnell
October 5, 2023
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Citation

Kerkhoff-Parnell, B. (2023a, October 05). Write to include!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/write-to-include


Research papers

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023
Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder
September 27, 2023
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Citation

Llanta, Cowan, Kweon and Bruder (2023a, September 27). One Size Doesnt Fit All. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all


Research papers

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:
Authors: Katie Kaylor, Patricia Van der Hart
September 27, 2023
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Citation

Kaylor and Van der Hart (2023a, September 27). How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-an-agile-community-approach-supported-the-transition-from-uncle-ben-to-ben-original


Research papers

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
Company: De La Riva Group
April 25, 2023
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Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023
Author: Priscila Aramburu Mena
April 25, 2023
×

Citation

Aramburu Mena, P. (2023a, April 25). Empowering Innovation Through Disability Research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/serving-consumers-in-africa-with-purpose-led-brands-12050


Videos

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion-11950


Research papers

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Authors: Deepak Varma, Anna Wilgan, Matt Baldwin
Company: Kantar
September 23, 2022
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Citation

Varma, Wilgan and Baldwin (2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising


Research papers

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng
Companies: IPSOS, MasterCard, Merrill Lynch Bank
September 23, 2022
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Citation

Garcia-Garcia, Jeffries, DeLancey, Ryan and Cheng (2022a, September 23). Research in Diversity, Equity, and Inclusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-in-diversity-equity-and-inclusion